About the speaker: Liisa Lähteenmäki is professor at Department of Management. She is also connected to MAPP – Centre for research on customer relations in the food sector. 

Research areas: Consumer behaviour (e.g. consumer decision making, promoting behaviour change), factors influencing consumers’ food and meal choices, perception of health-related messages, sustainable and responsible consumer behaviour (e.g. food waste), acceptability of new innovations and technologies, integrating consumer insight and communication challenges in innovation processes   

Research interests focus on consumer behaviour in food domain with a special interest in factors affecting food choices and product-related perceptions with special interest in the role of health, novelty, and sustainability in food-related behaviours, widening the perspective from choices to food provisioning practices and routines. Current research includes also studies on factors explaining food waste in households, understanding consumers’ decision making around date labels, integration of consumer insight to innovation process and consumers’ role in co-creation activities.    

Chairperson: Mario Martinez-Martinez, Department of Food Science - Food Chemistry and Technology, Aarhus University