The ‘Center for Food Innovation -sustainable food consumption and healthy lifestyles’, is a thematic Center at Aarhus University.

Setting the scene:

In CiFOOD2, the point of departure is consumer behavior, -wants and -needs, in alignment of societal and political demands for sustainable food consumption and lifestyle, co-development processes between consumers, researchers and value chain actors, with the purpose of creating sustainable foods,  consumption practices and purposeful healthy lifestyles.

We believe that an acceleration of sustainable food consumption and adoption of healthy lifestyles needs to be tackled from three perspectives:

1. Via development of sustainable healthy foods, aligned to consumers’ needs and wants
2. Via using people as active change agents in their behaviour-change process towards adopting more sustainable and healthy foods
3. Via facilitation of a supportive context

For this, we apply a cross-disciplinary research approach including researchers from a range of relevant scientific disciplines, the food value chain, authorities and not least the target group of consumers.

Diversity in competences is a core value in CiFOOD2!